NEW BUSINESS

CAFÉ KITSUNÉ / Tote Bag

Coffee pucks that were going to be disposed of by stores were used to create tote bags available for purchase in those same stores.

French fashion brand Maison Kitsuné sells espresso in its Café Kitsuné shops.
Every day, Café Kitsuné is visited by customers from Japan and around the world, and after it brews an espresso, disposes of the used coffee grounds, called a "coffee puck."
These coffee pucks are used to dye Café Kitsuné's iconic tote bags to almost the same color as the coffee pucks they were made from, producing a new color of Café Kitsuné tote bag.

Eitaro / 200th Anniversary Gifts

Gifts for employees made from the ingredients of the veteran Edo-era confectionary shop's flagship products

Eitaro is a veteran Edo confectionary shop with a history that stretches over 200 years to its founding in 1818.
The operators, always grateful to their employees, created T-shirts and hand towels from the using ingredients from their flagship products.
The T-shirts were made from safflower, an ingredient used in Eitaro sweets, which contain no artificial colors, and the hand towels were made with sugar cane.

Adastria / Uniform

Used in company uniforms

Adastria Co., Ltd. operates over 20 brands in Japan and abroad, with roughly 1,500 shops.
It introduced these uniforms in the A CAFEs in its own offices.
These uniforms, consisting of T-shirts and aprons, were made using the herb echinacea supplied by Tree of Life.
This echinacea failed to meet standards and would normally have been disposed of as waste.
The FOOD TEXTILE program resonated with ADASTRIA eat Creations, Co., Ltd., which operates A CAFÉ, which made the decision to use these uniforms out of a desire "to promote greater awareness among staff members themselves."

On Seven Days / Regional revitalization

Selling items developed in collaboration with local companies

Miso and coffee beans have been reborn as T-shirts and bags.
Yamamoto Sataro Shoten, a veteran oil wholesaler from Gifu Prefecture, Zomeshiya, from Aichi Prefecture, herb and aromatherapy specialist Tree of Life, and Tully's Coffee, a specialty coffee shop from Seattle, supplied the food waste used in these products.